Cultural Context

Television and the internet have accelerated the rise of global popular culture, dissolving cultural boundaries. In Cameroon, global icons often attract more attention than local artists. European football clubs overshadow local teams that suffer from invisibility and lack of support.

Despite this, cultural resilience persists. Indigenous languages, rituals, music, films, and web series continue to survive. The internet has also enabled the emergence of a new generation of culturally conscious individuals seeking alternatives rooted in endogenous values.